Customize your UPTOWNS, Downtown
Estimated reading time: 4 minutes
If it wasn't already obvious another one of my favorite things is Nike and the community the company has created in cities around the world! On any trip to New York City, stopping at Nike is definitely on the agenda.
The flagship Nike store of America is located in Midtown New York City, Niketown NY (shoutout to the third floor!). It is a 5 floor mecca of all things Swoosh. In the last year Nike opened another store in SOHO that is also five floors of heaven with an awesome customization station for Nike Air Force Ones.
This wasn't an exclusive, VIPs only thing either. Anyone can go to the Nike SOHO store, buy a pair of all white low top AF1s & deck them out in whatever way you feel fit.
And that's really how it worked. You buy a pair of AF1s in order to make an appointment for the same day or one of the next few days. Because we wanted to have our shoes dipped dyed we had to come back the next day. When we arrived at our appointment our shoes were ready for us to paint, glue & stitch.
A few friends of mine in LA told me about this installation before I went so I knew I had to do it. If you're in the city for a few days, make sure you hit Nike SOHO to customize your very own.